To Top Performers, Sales Training is an Ongoing Process
Dec 15, 2022
When new sales aren't emerging several things happen. First, salespeople get discouraged. The number one goal of a successful salesperson is to close deals. If a salesperson is not excited by closing deals, new sales opportunities, and hearing "yes" from potential buyers, then he/she may not be in the right role.
When you have a discouraged sales team, sales leaders are forced to do something differently. And, when they aren't really sure what to do, the common knee-jerk reaction sounds something like, "We need some sales training!". In reality, sales training shouldn't be a reactive decision, but an ongoing, pro-active choice.
Here are the facts:
- 84% of sales training is forgotten in the first three months (Learng2)
- 42% of all salespeople feel they don't have enough information before making a call (Spotio)
- 50% of sales time is wasted on unproductive prospecting (Hubspot)
It's no wonder annual sales meetings and sporadic trainings don't work! To create and maintain a top performing sales team, you must create a supportive, and ongoing learning environment. These environments include in-person events, learning management system education, and individual and group sales coaching,
Not only will new salespeople need repetitive training before concepts are committed to memory, regular training also provides an outlet for more experienced salespeople to serve as mentors to their peers.
By sharing the spotlight with more seasoned salespeople in your organization, leaders are able to create an empowering culture where everyone can participate and feel included without fear of being pointed out and criticized. This will also open the communication to learn what is working and what may be falling flat.
If you would like to learn more about cultivating a cohesive and top performing sales team, reach out at [email protected]. If you would like to join our free professional women’s network for free training, resources, and to connect with other women just like yourself, visit Power Your Pay.
